The thread
that connects

As humans, it’s through connection that we create meaning and possibility. For businesses, connection can realise potential – for growth, innovation, and transformation. I work with my clients to thread those connections together, using insight-led creative communications to deliver compelling content and meaningful experiences.

drawing of two siluets

My approach

I love to problem solve. So, together we’ll unpick your challenges and develop the best solutions. Then I’ll roll up my sleeves and make a meaningful difference to your world. 

Whether it’s as part of an agency or consultancy team, or directly with clients as a freelance or interim practitioner, my work typically falls into one or more of three categories:

Communicate

As workplaces evolve, spanning generations, working patterns and cultures, it gets harder and harder for businesses to connect their fragmented audiences through communication. If you need to assess the comms environment, hone your communication strategy, or boost your comms team’s capabilities, I can help.

  • Internal communications and engagement auditing
  • Insight-driven strategy, planning and delivery
  • Upskilling and coaching for communicators

Culture

Whether you want to deliver a new strategy, integrate your business after an acquisition or restructure, or simply improve your bottom line, culture is key. And I can help with that.

  • Cultural auditing to map your communication and leadership levers
  • Pragmatic strategies that work within your existing channels
  • Immersive and bottom-up storytelling for a culture that sticks

Transform

Transformation isn’t about new technologies, systems or processes alone. It’s about people. It’s about preparing them with the right mindset for change and empowering them with the skills to own it. If you’re struggling to get your people on board with continuous change, I’ll help you connect people to the potential that comes when you transform.

  • Change communications and engagement programmes that connect heads, hearts and hands
  • Resilience training for teams to maintain momentum through change and transformation
  • Practiced expertise in change management
heart drawing

About me

I’ve been working in internal communications since 2002. In 2016 I made the leap to freelance, developing and delivering strategic internal communications for clients such as Deloitte, Lloyds Banking Group, Upfield, GSK, National Grid and Currys. Before that, I was an award-winning consultant and leader at a number of global communications agencies, including Ogilvy and H+K Strategies where I re-named, re-launched and led the People + Purpose practice to its most successful period in recent history, working with clients such as Novartis, Mars Petcare, Pfizer, Danone and the InterContinental Hotels Group. I have a background in theatre, film and TV, so as well as being a part-time playwright, I enjoy using creative techniques from that world to create meaningful and engaging workplace experiences.

Laura House - profile photo