At the-thread, we strive to live our purpose every day; to create happiness through more meaningful experiences. It’s not only reflected in our work with clients – it’s how we work as a team too. We collaborate with a team of brilliant specialists, drawing on their unique skills to create tailored services that disrupt the norm, bring people together and change behaviours.

As former agency leaders, the-thread was born out of our desire to do things differently.


Laura has had a consultancy career spanning two decades. For the past four years, she ran her own consultancy, leading strategic change communications projects for clients such as RSA Insurance Group, National Grid and Dixons Carphone. Previously, she was an award-winning consultant at a number of global communications agencies, including Ogilvy and H+K Strategies where she re-named, re-launched and led the People + Purpose practice to its most successful period in recent history, working with clients such as Novartis, Mars Petcare, the Metropolitan Police Service and InterContinental Hotels Group. Laura gets inspiration and insight from her background in theatre and enjoys using creative practices and techniques from that world to create meaningful and engaging workplace experiences.

Naomi Goodman

Naomi is an experienced senior practitioner specialising in communications for change and transformation. Before co-founding the-thread, Naomi was a Board Director at Lansons, a reputation management consultancy. She is an active member of the International Association of Business Communicators (IABC), a career mentor and a regular judge for the Institute of Internal Communication’s (IoIC) National Annual Awards. Naomi has led communications and culture change programmes for both the public and private sector. Brands she’s worked with include Bacardi, Deutsche Bank, Highways England, Invesco, Investec, Isle of Man Government, Roche and Upfield. Naomi is passionate about connecting people to their potential. She's a certified Prosci change management practitioner and is currently training as a teacher with Deepak Chopra and The Chopra Center. Here, she is learning techniques to build employees’ inner resilience and increase their potential for change.

How we work

Bring the joy

We’re positive and motivated, bringing insights and inspiration from diverse perspectives to inspire and engage. We’re playful, curious and excited by the possibilities of our work.

In your corner

We're driven by your ambitions and aspirations. Whether you need advice, fresh ideas or better results, we'll tailor our services to ensure you have all you need to succeed.

Raise the bar

We expect the best from ourselves, our partners and clients. From the services we offer to the impact we make, we challenge ourselves to be the best and enable the best.

Get s**t done

Talking is important, but we’re on a mission to make change happen. Hands on and proactive, we’re happy to roll up our sleeves to ensure we make a meaningful difference to a client’s world.


Want to keep updated on our news and views?