News Release

Decade of disruption highlights need for change.

Former agency leaders Naomi Goodman and Laura House have announced the launch of their new employee engagement and experience consultancy, the-thread, dedicated to connecting your people.

  • A decade of disruption (including Covid-19, Brexit, global climate change protests and the black lives matter movement) has driven businesses to think differently about how they operate for the longer-term. Now more than ever, connection matters.
  • the-thread focuses on four key services: communication, culture, transformation and leadership. They offer their clients strategic planning, immersive workshops and events, and campaign and content delivery across all four areas.
  • With over 30 years of combined industry experience working with some of the world’s most exciting brands, e.g. Novartis, Akka Technologies, Mars Petcare and Upfield, the co-founders and former colleagues have a clear purpose; to create happiness through more meaningful experiences.
  • From communications, creative techniques and change management to storytelling, improvisation and mind training, the-thread’s networked team of specialists bring insights and inspiration from diverse perspectives to create tailored services that disrupt the norm, bring people together and change behaviours.

London, UK, 28 July 2020 – Former agency leaders Naomi Goodman and Laura House have announced the launch of their new employee communications and experience consultancy, the-thread, dedicated to connecting your people.

The global pandemic has driven businesses to think differently about how they operate for the longer-term. From changing the customer experience to operating a hybrid working culture, many sectors are gearing up for sustained change. For employees, this brings radical shifts in how they behave, interact and make decisions. Now more than ever, connection matters.

The new consultancy exists to help thread that connection, by delivering insight-led creative communications, compelling content and meaningful experiences that connect employees, to deliver on business potential.

the-thread focuses on four key services: communication, culture, transformation and leadership and offer their clients strategic planning, immersive workshops and events, and campaign and content delivery across all four areas. From creative techniques and change management to theatre, improvisation and mind training, the-thread’s networked team of specialists bring insights and inspiration from diverse perspectives to create tailored services that disrupt the norm, bring people together and change behaviours.

With over 30 years of combined industry experience working with some of the world’s most exciting brands, the co-founders, former colleagues and long-term friends have a clear purpose; to create happiness through more meaningful experiences. With a background ranging from internal communications audits to large scale transformation programmes, their founding belief, supported by years of industry research, is that happy, productive employees drive a stronger, more sustainable business.

Laura House, co-founder, commented: “We wanted to create a consultancy where there was a real sense of possibility, of opening doors, just when it feels as though lots of doors are closing. the-thread is our space to curate, create and do some amazing work for clients without any restrictions. This is a new working world and a lot of excellent people that we’ve collaborated with over the years want to work differently, which is great for us as it gives the-thread a brilliant networked team. We love working in this way because we can tailor-make the team for the client. We can offer flexible, highly skilled teams; and although most of our networked team have big agency backgrounds, as a small and nimble young company, we don’t have the overheads that larger agencies have. This translates into more bang for their buck for our clients.”

Naomi Goodman, co-founder, said: “The pandemic has reminded us that ‘normal’ is a moment in time, not a continuous reality. Yet the pace of our everyday working lives means it can be hard to take a step back and see how to do something differently. Our past experience has shown that few businesses truly break free from the complexities that surround them, so the-thread was born out of our desire to help our clients to do things differently. From the services we offer to the impact we make, we’re driven by our client’s ambitions and aspirations. Not only is Laura a valued partner who I’ve loved working with over the years, she’s also a wonderful friend. Setting up together now just feels right.”

To find out more visit www.the-thread.com or to speak to the founders, contact hello@the-thread.com.


About Naomi Goodman, founder, the-thread

Naomi is an experienced senior practitioner specialising in communications for change and transformation. Before co-founding the-thread, Naomi was a Board Director at Lansons, a reputation management consultancy. She is an active member of the IABC, a career mentor and a regular judge for the IoIC’s National Annual Awards. Naomi has led communications and culture change programmes for both the public and private sector. Brands she’s worked with include Bacardi, Deutsche Bank, Highways England, Invesco, Investec, Isle of Man Government, Roche and Upfield. Naomi is passionate about connecting people to their potential. She’s a certified Prosci change management practitioner and is currently training as a teacher with Deepak Chopra and The Chopra Center. Here, she is learning techniques to build employees’ inner resilience and increase their potential for change. 

Email: naomig@the-thread.com Phone: +44(0)7894858826

About Laura House, founder, the-thread

Laura has had a consultancy career spanning two decades. For the past four years, she ran her own consultancy, leading strategic change communications projects for clients such as RSA Insurance Group, National Grid and Dixons Carphone. Previously, she worked for a number of global communications consultancies. Her most recent role was as a Director at H+K Strategies, where she re-named, re-launched and led the People + Purpose practice to its most successful period in recent history, working with clients such as Novartis, Mars Petcare, the Metropolitan Police Service and InterContinental Hotels Group. Laura gets inspiration and insight from her background in theatre and enjoys using creative practices and techniques from that world to create meaningful and engaging workplace experiences.

Email: laurah@the-thread.com Phone: +44(0)7734162479

About the-thread 

the-thread is an employee engagement and experience consultancy dedicated to connecting your people. From communications, creative techniques and change management to storytelling, improvisation and mind training – we deliver intelligent, mind-opening experiences that achieve the outcomes you need to drive a strong and sustainable business.  the-thread focuses on four key services: communication, culture, transformation and leadership. We offer strategic planning, immersive workshops and events, and campaign and content delivery across all four areas.  the-thread operates out of London, UK, delivering strategic programmes that span countries and continents.



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